- GameStop moved 4,710 BTC, about $420 million, to Coinbase Prime; a sale is not confirmed and custody use remains possible.
- CryptoQuant estimates a sale near recent prices would result in a $75M–$85M loss based on a May average of $107,900 per coin.
- CEO Ryan Cohen bought 500,000 shares for over $10 million, and GME rose more than 3% as questions on the crypto stance persisted.
The latest gamestop bitcoin sale speculation intensified after blockchain data showed the retailer moving its entire Bitcoin position to Coinbase Prime. The transfer was flagged on Friday by CryptoQuant, which identified a wallet labeled as belonging to GameStop sending 4,710 BTC—valued at roughly $420 million at current prices—to Coinbase’s institutional trading platform. The move has revived questions about how long the company intends to keep Bitcoin on its balance sheet, following a treasury strategy that appears to have been adopted only recently.
Gamestop Bitcoin sale speculation after Coinbase Prime transfer
CryptoQuant drew attention to the activity in a post on X, framing the transfer as potentially linked to a liquidation. The firm suggested the movement of funds was “likely to sell,” while also raising the broader question of whether the retailer is ending its Bitcoin experiment. Still, no public confirmation has come from GameStop about whether any Bitcoin has been sold, or whether a sale is planned.
The destination of the funds has shaped much of the market chatter. Coinbase Prime is commonly used by institutions seeking liquidity and execution tools, and large transfers to the platform often precede sales. At the same time, the transfer does not guarantee that liquidation is imminent. Coinbase Prime also operates custody and wallet management services through its regulated trust business, which could support scenarios such as custody changes or internal restructuring rather than an outright exit.
Potential loss estimates tied to GameStop’s Bitcoin purchase
If GameStop were to liquidate near recent market levels, CryptoQuant estimates the company would realize a notable loss. The analytics firm said GameStop accumulated its Bitcoin in May at an average price of around $107,900 per coin. Based on that cost basis, CryptoQuant put the unrealized loss in a range of roughly $75 million to $85 million, depending on the execution price.
Those figures have helped frame the gamestop bitcoin sale narrative as more than a routine treasury adjustment. A sale around recent prices would turn what is currently an unrealized loss into a locked-in outcome, making the decision closely tied to balance-sheet priorities and risk tolerance. For now, the lack of a statement from the company keeps the market focused on inference from on-chain movements rather than confirmed corporate actions.
Cohen’s recent share purchase and the wider corporate treasury backdrop
The Bitcoin questions are unfolding alongside new activity from GameStop CEO Ryan Cohen. A regulatory filing this week disclosed that Cohen bought an additional 500,000 GameStop shares worth more than $10 million. After the disclosure, GME shares rose over 3% on Thursday. The timing has added to investor debate, with some interpreting the purchase as a sign of confidence even as uncertainty persists around the company’s crypto exposure and the meaning of the Coinbase Prime transfer.
GameStop’s Bitcoin approach had drawn attention earlier in the year. The company announced its Bitcoin purchase after Cohen met with Strategy chairman Michael Saylor in February to discuss corporate crypto treasury models. That move placed the meme-stock retailer among public companies testing digital assets as balance-sheet holdings.
The broader context has also shifted. Corporate Bitcoin treasuries expanded in popularity through 2024 and early 2025, but the model has faced increased scrutiny as crypto prices pulled back sharply in recent months. Some companies that adopted similar strategies are now holding sizable paper losses, and some have started trimming reserves to strengthen their financial position. Ethereum-focused ETHZilla recently disclosed selling part of its Ether holdings to reduce debt, offering an example of how treasury strategies can change under market pressure.
Even with that debate, digital asset treasury companies remain part of traditional market infrastructure. Earlier this month, MSCI decided not to remove digital asset treasury companies from its indexes, a choice that avoided potential billions in passive outflows for firms such as Strategy. Against that backdrop, the gamestop bitcoin sale speculation is being watched not only as a company-specific development, but also as a signal of how corporate crypto strategies may evolve when market conditions turn less favorable.
Conclusion
GameStop has moved 4,710 BTC—worth about $420 million—to Coinbase Prime, prompting fresh debate over whether the company is preparing to unwind its Bitcoin position. CryptoQuant estimates that a sale near recent prices could translate into roughly $75 million to $85 million in losses based on an average May purchase price of around $107,900 per coin. With no public confirmation from GameStop on any sale and with Coinbase Prime also serving custody functions, the transfer remains an important data point rather than a definitive outcome.
Disclaimer
The information provided in this article is for informational purposes only and should not be considered financial advice. The article does not offer sufficient information to make investment decisions, nor does it constitute an offer, recommendation, or solicitation to buy or sell any financial instrument. The content is opinion of the author and does not reflect any view or suggestion or any kind of advise from CryptoNewsBytes.com. The author declares he does not hold any of the above mentioned tokens or received any incentive from any company.
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