Zulu Republic, a blockchain ecosystem has recently released a new WhatsApp Bitcoin integration, which can help with crypto adoption. WhatsApp users will be able to send and receive Bitcoin, Ether, and Litecoin using this.
This integration could boost crypto adoption, considering WhatsApp has over 1.5 billion users all over the world. User will also be able to use Zulu Republic Token (ZTX) along with the popular cryptocurrencies mentioned above.
Cryptocurrencies have taken the world by storm, however, crypto adoption faces several challenges. Experts broadly cite the following challenges:
- Regulatory uncertainties;
- Scams;
- Lack of reliable information;
- Volatility;
- Lack of user-friendliness;
- Limited utility of cryptocurrencies.
As crypto users can testify, cryptocurrencies are not exactly user-friendly! Users need a certain degree of computer literacy, and securing their coins is no easy job!
Quite a few crypto wallets are hard to use. When you compare with mobile payment apps for fiat currencies, you can clearly see that cryptocurrency users need better tools.
This is the challenge that Zulu Republic, a decentralized platform that innovates around blockchain is trying to address. Their recent solution targets WhatsApp, a widely popular app with smartphone users.
An innovative WhatsApp integration from Zulu Republic
At the time of writing, WhatsApp leads the messaging app landscape, as this Statista report shows. As of April 2019, WhatsApp has over 1.6 billion “Monthly Active Users” (MAUs).
As a 99firms report indicates, as of February 2019, WhatsApp has users in over 180 countries. It’s the 3rd most downloaded Android app, moreover, 3 million companies use the WhatsApp business app.
Naturally, even if a modest percentage of this user base can adopt crypto, that will translate to a big push for crypto adoption! Zulu Republic targets this user base with their Lite.im bot.
The bot offers a simple user interface to WhatsApp users, with instructions on how to use crypto. WhatsApp users can just add this bot, and then they can access a list of simple commands. With this, users can transact in Bitcoin, Ether, Litecoin, and ZTX.
Crypto businesses are increasingly trying to make crypto transactions easier for smartphone users. Line, the most popular chat app in Japan has plans to integrate cryptocurrencies. In another example, VaultTel has launched a mobile crypto wallet that fits in the sim tray of smartphones.
A boost to crypto adoption
How will the latest WhatsApp Bitcoin integration play out in the market? The wide reach of WhatsApp could mean that crypto adoption will improve, moreover, other popular chat apps will likely use this route to serve crypto-enthusiasts among their users. Interesting times lie ahead for crypto users!
