The crypto market’s turbulence hasn’t prevented the metaverse from developing a utility for both businesses and consumers.
The metaverse and its potential utility continue to hold sway in consumers’ thoughts despite tumultuous market conditions during the previous year.
Anticipating Immense Impact
Over three-quarters of consumers anticipate that their interactions with companies and people will be impacted by the metaverse, according to a recent survey by Capgemini, a business and technology strategy firm.
This also holds true for businesses, with 7 out of 10 companies anticipating that immersive experiences and the metaverse will set them apart from their competitors in the market. In order to determine the competency, interest, and influence of the metaverse, the report surveyed 8,000 consumers and 1,000 enterprises from 12 countries and several sectors.
A set of 380 consumers who considered themselves to be “metaverse-experienced” were included in the mix, and three-quarters of them claimed to actively participate in the metaverse. According to data, 93% of consumers who were polled expressed interest in the metaverse. Of those, 51% declared they would use the metaverse once it became more widely available.
Privacy and Accessibility
In order to advance, the “consumer-facing metaverse” must solve issues like privacy and accessibility, according to Charlton Monsanto, global immersive experiences product leader at Capgemini.
With developing technologies, education, and accessibility go hand in hand and continue to be the primary barriers to customer communication for tech-savvy firms. The survey also covered the kinds of interactions that customers want from the metaverse, and 43% of respondents responded that they wanted to interact with their friends and family.
Collaborative interactions (39%), gaming-related encounters (33%), and commercial activity (28%) were the next most common activities. With such a focus on connectivity, the metaverse has seen an increase in social gatherings that promote connectivity, like festivals and concerts. Even entire countries have started using the metaverse to preserve their cultural heritage for use by future communities.
A billion-dollar metaverse development fund will be made available to businesses in the field, according to a recent announcement by the metaverse developer Animoca Brands.
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