Pluto Studio Secures Binance Labs Investment for Catizen Expansion

• Pluto Studio secures Binance Labs investment to expand Catizen, a GameFi platform on Telegram with 25 million users.
• Funding will enhance Catizen’s development and drive Web3 entertainment growth.

Binance Labs, the venture capital and incubation arm of Binance, has spearheaded an investment round for Pluto Studio Limited, the innovative GameFi publishing platform behind Catizen. This strategic move underscores the potential and growth trajectory of Pluto Studio in the rapidly evolving Web3 ecosystem.

Pluto Studio Launch with Catizen

Pluto Studio made significant strides in March with the launch of its flagship project, Catizen. This revolutionary gaming bot on Telegram seamlessly integrates the messaging platform with the TON blockchain. By leveraging Telegram’s extensive user base, Catizen cuts through the noise in the Web3 attention economy and aims to introduce Web3 to a wider audience through engaging mini-games and mobile payment options.

Catizen has rapidly grown its community to approximately 25 million players, including around 1.5 million on-chain gamers and over 500,000 paying users globally. Dominating the TON blockchain ecosystem, Catizen secured the top application spot for three consecutive seasons of The Open League, an incentive program hosted by the TON Foundation.

The Meowverse: An Immersive Cat-Themed World

Set in the open digital ‘Meowverse’, Catizen immerses players in a cat-themed world where digital cats serve as credentials for accessing the Launchpool. Players participate in various Catizen activities to earn airdrops through its unique play-to-airdrop model, which features user-friendly interfaces for intuitive interaction. Additionally, players can enhance their cats by merging them, climbing leaderboards, and potentially yielding higher returns.

Pluto Studio Vision and the Impact of Binance Labs’ Investment

With the new funding from Binance Labs, Pluto Studio aims to fuel the growth of the Catizen platform. This includes supporting the development of the Catizen mini-app and game engine constructions, making it easier for more developers to join the Catizen ecosystem. This strategic investment will bolster Pluto Studio’s efforts to drive the next wave of Web3 entertainment.

Yi He, Co-Founder of Binance and Head of Binance Labs, expressed enthusiasm about supporting Pluto Studio. “Binance Labs is always excited about supporting projects like Pluto Studio that have the potential to onboard billions of users into Web3. We look forward to backing more visionary builders who aim to create products designed for mass adoption,” he stated.

Ricky Wong, Co-Founder of Pluto Studio, shared his excitement about the investment from Binance Labs. “We are incredibly thrilled to receive funding from an industry leader like Binance Labs. This investment validates our vision and reinforces our confidence in our ability to build the infrastructure needed to drive the next wave of Web3 entertainment. With Binance Labs’ backing, we are poised to take Catizen to new heights and bring more innovative solutions to the Telegram and TON ecosystems.”

Conclusion

Pluto Studio’s collaboration with Binance Labs marks a significant milestone in the GameFi and Web3 landscape. With the launch of Catizen, Pluto Studio has not only captured the attention of the gaming community but also set the stage for future innovations in the Web3 entertainment sphere. The investment from Binance Labs will undoubtedly propel Pluto Studio to new heights, further solidifying its position as a leading player in the Web3 ecosystem.

Disclaimer

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