- Aptos Labs partners with Universal Pictures to create a blockchain-powered digital fan experience for “The Exorcist: Believer”.
- Fans can immerse themselves in exclusive artwork, behind-the-scenes footage, and an Exorcist-themed AR filter.
- This collaboration showcases Aptos Labs’ expertise in blockchain innovation and their goal of revolutionizing fan engagement.
Aptos Labs, a leading Web3 company, has joined forces with Universal Pictures to create an unparalleled digital experience for the highly anticipated release of “The Exorcist: Believer.” By harnessing the power of blockchain technology, Aptos Labs is set to redefine fan engagement and immersion in the horror genre. Scheduled to debut on October 6, this groundbreaking collaboration promises an interactive journey into the supernatural world of “The Exorcist: Believer.”
The Digital Fan Experience
Horror enthusiasts purchasing tickets through Fandango will receive a redemption code granting them access to an exclusive digital fan experience powered by the Aptos blockchain. This immersive encounter offers a range of thrilling features, including:
1. Exclusive Artwork Collection
Fans will have the opportunity to acquire exclusive artwork inspired by “The Exorcist: Believer.” These meticulously crafted pieces will capture the essence of the film’s haunting atmosphere and showcase the talent of renowned artists.
2. Behind-the-Scenes Footage
Delve behind the curtain and gain exclusive access to behind-the-scenes footage, taking you into the heart of the filmmaking process. Explore the set, witness the creation of spine-chilling scenes, and gain insights from the cast and crew.
3. Exorcist-Themed AR Filter
Unleash your inner demonologist with the Exorcist-themed Augmented Reality (AR) filter. Transform your surroundings into a chilling environment reminiscent of the film, allowing you to experience the terror firsthand.
4. Exciting Prizes
Participants can enter to win an array of captivating prizes, adding an extra layer of excitement to the digital fan experience. From exclusive merchandise to unique memorabilia, the prizes are designed to reward and delight dedicated horror fans.
Universal Pictures’ Vision for Web3
Greg Reed, Universal Pictures’ vice president of technology, expressed the company’s commitment to crafting interconnected digital experiences across all platforms. This partnership with Aptos Labs marks a significant step toward realizing this vision, leveraging the potential of Web3 to revolutionize fan engagement and create immersive universes.
Aptos Labs: Pioneers in Blockchain Innovation
Founded in 2021 by Mo Shaikh and Avery Ching, who previously contributed to Meta’s crypto payments network Diem, Aptos Labs has quickly established itself as a trailblazer in the blockchain space. Built with Meta’s Move programming language, the Aptos blockchain prioritizes security and minimizes programming errors, ensuring a robust and reliable foundation for transformative digital experiences.
A Track Record of Success in Hollywood
The collaboration with Universal Pictures represents Aptos Labs’ second foray into Hollywood. Earlier this year, they partnered with NBCUniversal for the release of the Nicolas Cage Dracula film, “Renfield.” In that venture, Aptos Labs created an engaging online game that challenged users to spot insects in a series of photos based on scenes from the movie, captivating audiences and enhancing their connection with the film’s world.
The Power of Aptos Blockchain
Aptos Labs’ CEO and co-founder, Mo Shaikh, expressed confidence in the capabilities of the Aptos blockchain as an enterprise-grade layer1 solution. This blockchain is uniquely equipped to handle the immersive and gore-filled requirements of millions of “Exorcist: Believer” fans, ensuring a seamless and captivating digital experience.
Conclusion
The partnership between Aptos Labs and Universal Pictures signifies a groundbreaking leap forward in the realm of digital fan experiences. By leveraging the power of Web3 and blockchain technology, this collaboration sets a new standard for interactivity, engagement, and immersion in the horror genre. As the release of “The Exorcist: Believer” approaches, fans can anticipate a spine-chilling digital journey that will captivate and thrill audiences worldwide.
Disclaimer
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