Ranked as the 35th currency on the official list according to Coin Market Cap, Basic Attention Token is showing some amazing progress in the market for the past couple of weeks, causing it to note positive return on monthly, weekly and YTD charts.
Basic Attention Token was designed to provide a decentralized alternative for digital marketing, all set on the Ethereum network, which means that BAT actually represents an ERC20 token.
Basic Attention Token was also mentioned alongside with another ERC20, 0x (ZRX), by one of the greatest exchange markets in the blockchain industry, Coinbase, where the exchange stated that BAT is said to be seriously considered for a listing.
As ZRX already got its listing approximately a week ago, it is expected to see BAT listed as well very soon if the token gets through the testing successfully.
In the meanwhile, BAT is showing some amazing dose of stability in the market despite the commonly negative trends in the market.
Basic Attention Token One of the Top Performers in the Market
Basic Attention Token couldn’t bear resistance against the market trends on October 27th, so we can see it dropping against the fiat, although the decline is only set by -1.30%.
Besides from dropping on the mentioned date, BAT is seen in a rather positive movement in the market, collecting gains throughout weeks of negative trends.
That is how we can see BAT going up by 24% in the course of the last seven days, additionally gaining over 60% in the last two weeks.
In the period of the last month, BAT also showed a rather positive return against the fiat, so we can see it up by 61% against the dollar.
Moreover, the bimonthly chart is also showcasing the bullish performance of this ERC20 token, so Basic Attention Token is going up by 24% here as well.
On the year to date chart, BAT is equally successful, as it managed to collect more than 75% of gains in the course of the last year.
What is Driving Basic Attention Token to Rise?
Perhaps it is the case that Basic Attention Token is consequently drawing attention based on its capabilities in the terms of digital marketing, which is said to have even fraudulent elements within the centralized offerings people users are traditionally using.
The team behind BAT claims that common digital marketing services aren’t targeting the right audience, often causing prolonged loading time due to inadequate marketing, as well as taking more money from customers than it should be paid in reality.
BAT offers discounted digital marketing services in a decentralized ecosystem, trying to pose as an alternative to the commonly used advertising strategies, so it might be the case that Basic Attention Token is getting an increased demand due to its marketing services.
However, many imply that BAT is actually getting more recognition in form of a price pump and positive returns due to the fact that Coinbase exchange announced BAT for a potential listing alongside with ZRX which already has one on the mentioned exchange.
