- Strategy bought 13,627 BTC for about $1.25 billion between Jan 5–11, 2026, lifting holdings to 687,410 BTC, funded via ATM equity selling 6,827 MSTR and 1,262 STRC shares.
- MicroStrategy shares rose from $160.34 toward $162.23 with a day high at $163.81; key levels include support at $150–$155, 20-day EMA $164, 50-day $190, Supertrend $181.
MicroStrategy shares drew fresh attention after Strategy, formerly MicroStrategy, disclosed another large Bitcoin acquisition that reinforced the company’s identity as a listed Bitcoin holding vehicle. The firm bought 13,627 Bitcoins between January 5 and 11, 2026, paying nearly $1.25 billion and lifting its total holdings to 687,410 BTC, which marked the largest single purchase since July 2025 and underlined the ongoing link between the company’s equity value and Bitcoin’s market performance. The average purchase price during this round stood near $91,519 per BTC, raising Strategy’s total Bitcoin investment to about $51.8 billion at an average of $75,353 per coin, and with the market price of Bitcoin trading around $90,500, the company held more than $10 billion in unrealized gains, a factor that quickly influenced MicroStrategy shares once the news reached traders and long-term investors.
How Strategy Funded Bitcoin Buys And The Immediate Impact
Strategy relied mainly on at-the-market equity programs to secure the $1.25 billion used for the new Bitcoin purchase, and the structure of that funding highlighted why MicroStrategy shares remain closely tied to corporate financing decisions as well as cryptocurrency prices. The company sold about 6,827 shares of MSTR Class A common stock, generating roughly $1.13 billion in net proceeds, and it also issued 1,262 shares of STRC Variable Rate Series A Perpetual Stretch Preferred stock, raising an additional $119.1 million, so the combined equity sales between January 5 and 11, 2026, covered the cost of adding 13,627 BTC to the corporate balance sheet. These equity sales effectively diluted existing shareholders, yet they fit the pattern of Strategy using MicroStrategy shares and related securities as a funding tool for expanding its Bitcoin holdings and reinforcing the treasury strategy that now defines the business narrative. The funding round coincided with a period when the Bitcoin price traded close to $90,500, which meant Strategy paid a modest premium to spot for this particular tranche while locking in a higher average cost for the entire 687,410 BTC stack, but the unrealized gain of over $10 billion at the portfolio level still underscored the capital appreciation since the firm began accumulating Bitcoin in previous years. Market participants quickly analyzed how the equity raise and the enlarged Bitcoin position affected per-share exposure, with traders weighing the balance between dilution from new stock issuance and the increased claim on the company’s digital asset reserve, and as that debate unfolded, MicroStrategy shares began moving higher in active sessions.
MicroStrategy Shares Price Action After The January 2026 Bitcoin Purchase
The January 2026 Bitcoin acquisition set the stage for a notable short-term reaction in MicroStrategy shares, which had closed near $160.34 prior to the announcement and then started to climb as news of the 13,627 BTC purchase reached the market. Initial trading showed a 1.91% rise that lifted the stock to about $162.23, and real-time data during the session pointed to an intraday gain closer to 3.11% as buyers stepped in and tried to position for higher Bitcoin prices and a potential rerating of the company’s equity. The stock posted day highs around $163.81, which supported a market capitalization above $46 billion, signaling that investors still placed a sizable valuation on Strategy’s combined software business and Bitcoin holdings despite the prior year’s heavy drawdown, and this market cap also indicated that MicroStrategy shares traded at what some analysts viewed as a discount to the net asset value implied by the company’s Bitcoin stack. Year-to-date performance, however, remained negative, with returns sitting around minus 51% following a 48% decline in 2025 that came as the company faced dilution from repeated equity issuance and volatility across the broader crypto market, so the early 2026 bounce only partially offset the prior slump. Trading around key technical zones showed a mixed picture, since MicroStrategy shares initially reacted in a flat manner before moving up from support in the $150 to $155 area, suggesting cautious buying rather than a strong breakout, and the stock still traded about 67% below the peaks seen in July 2025, leaving many longer-term holders under water. The chart structure stayed weak, with the price trapped under important moving averages, including a 20-day exponential moving average near $164 and a 50-day level around $190, and the Supertrend indicator hovered around $181, which signaled a still bearish backdrop until the stock could clear those thresholds convincingly. Traders who followed MicroStrategy shares closely focused on the $150 support as a critical line, since any sustained failure there could open a path toward the $140 to $120 zone, while a successful push back above $164 followed by a reclaim of $193 would give early signals of a trend reversal that might target the higher $238 to $272 exponential moving average area. In the immediate aftermath of the new Bitcoin purchase, the stock’s intraday swings showed how tightly it remained coupled to Bitcoin sentiment, with every move in the cryptocurrency feeding directly into speculation about the value of MicroStrategy shares, even as the dilution from new equity weighed on some investor models.
Institutional Bitcoin Demand And Its Feedback Loop Into MicroStrategy Shares
The latest $1.25 billion Bitcoin purchase by Strategy on January 12, 2026, slotted into a broader context of institutional demand for digital assets, and this background helped explain why MicroStrategy shares stayed in focus for both equity and crypto market observers. With the new 13,627 BTC added to the balance sheet, Strategy continued to lead public companies in direct Bitcoin exposure, and its pattern of equity-financed acquisitions created what analysts often describe as a flywheel effect, where rising Bitcoin prices increase the value of the corporate holdings, support more enthusiastic demand for the stock, and enable additional capital raises that fund further purchases. More than 228 public firms now control around 3.2% of the total Bitcoin supply, which reinforces the idea that corporate treasuries treat Bitcoin as a long-term asset, and this concentration became more visible as institutions such as Wells Fargo disclosed sizable positions in Bitcoin exchange-traded funds, including an estimated $383 million allocation that signaled growing acceptance in traditional finance. These moves contribute to what some investors see as supply tightening, since large entities acquire Bitcoin and hold it in reserves rather than trading frequently, and this behavior can influence price dynamics that in turn affect MicroStrategy shares, given their status as a leveraged play on Bitcoin adoption. Following Strategy’s latest purchase, the stock briefly dipped to about $157 before recovering above $159, reflecting short-term uncertainty tied to Federal policy concerns and ongoing debates about Bitcoin’s role in the financial system, and intraday volatility showed that traders still reacted quickly to shifts in regulatory or macroeconomic expectations. Supporters of Bitcoin exchange-traded products welcomed these developments, arguing that the combination of corporate hoarding and ETF inflows helped reinforce the asset’s scarcity narrative, while the reaction in MicroStrategy shares captured how stock market participants translated that narrative into equity valuations, balancing enthusiasm for institutional demand with cautious attention to the risks of further dilution and price swings. Across sessions, trading around the $150 to $155 band suggested that the market treated this region as a key battleground level where buyers who believe in the Bitcoin strategy met sellers concerned about the company’s exposure and funding approach, and each new announcement from Strategy about its Bitcoin holdings or financing methods fed directly into this tug of war.
Technical And Fundamental Signals Surrounding MicroStrategy Shares After The Purchase
Market data in the days following the January 2026 Bitcoin acquisition revealed a complex mix of technical and fundamental signals for MicroStrategy shares, as traders weighed the improved unrealized gain position against the ongoing challenges from the prior year’s drawdown and the dilution tied to new stock issuance. On the fundamental side, the company’s total Bitcoin holdings of 687,410 BTC, acquired for about $51.8 billion at an average of $75,353 per coin, contrasted with a prevailing Bitcoin price close to $90,500, which translated into more than $10 billion in unrealized profits and partly offset the unrealized losses of $17.4 billion that Strategy faced during the sharp downturn in the fourth quarter of 2025. This shift in the mark-to-market value offered some relief to investors who view MicroStrategy shares primarily as a proxy for Bitcoin exposure, and the updated figures allowed analysts to revise calculations of the company’s net asset value relative to its $46.6 billion market capitalization. On the technical front, the price behavior remained constrained, since the stock’s advance stalled under the 20-day exponential moving average near $164, underlining the need for a sustained move above that level to stabilize sentiment, while the 50-day moving average sitting around $190 and the Supertrend indicator at $181 continued to act as overhead resistance points that define the boundary between a weak rebound and a more durable trend shift. Traders considered a clear break above $164 as the minimum condition for confirming that buyers had regained control after the slump, and they watched for follow-through toward $193 as a signal that MicroStrategy shares might attempt a recovery toward the $238 to $272 exponential moving average band, though the price remained below those levels after the immediate post-purchase rally. At the same time, the downside scenario stayed in focus, since a failure to hold the $150 support could invite a deeper retracement toward $140 or even $120, an area that would test the conviction of investors who see the stock mainly as a vehicle for participating in institutional Bitcoin accumulation, and market participants recognized that any renewed weakness in Bitcoin itself would likely pressure the shares further. Throughout this period, trading volumes and intraday ranges indicated that MicroStrategy shares still attracted active speculation around every Bitcoin-related headline, while the underlying corporate transition from MicroStrategy to Strategy signaled that the company remained committed to its role at the center of the public market’s intersection with large-scale Bitcoin holdings, without introducing new strategic directions beyond the aggressive accumulation already disclosed.
Conclusion
MicroStrategy shares responded directly to Strategy’s January 2026 purchase of 13,627 Bitcoins, with the stock climbing from a prior close around $160.34 toward intraday levels above $162 as traders digested the $1.25 billion acquisition funded through at-the-market equity programs that included 6,827 newly sold MSTR shares and 1,262 STRC preferred shares. The company’s total Bitcoin position rose to 687,410 BTC, acquired for about $51.8 billion at an average price of $75,353 per coin, and with Bitcoin trading near $90,500, Strategy held more than $10 billion in unrealized gains despite having reported unrealized losses of roughly $17.4 billion in the fourth quarter of 2025, a contrast that shaped short-term sentiment. Technical readings still showed a cautious outlook, since MicroStrategy shares stayed below the 20-day exponential moving average near $164, the 50-day average around $190, and the Supertrend at $181, while support in the $150 to $155 zone remained crucial to avoid a decline toward $140 to $120, and a stronger recovery would need a sustained move above $164 followed by $193 to hint at a shift toward the $238 to $272 region. The broader setting of rising institutional interest in Bitcoin, with more than 228 public companies controlling about 3.2% of the supply and large entities such as Wells Fargo committing hundreds of millions of dollars to Bitcoin exchange-traded funds, provided the backdrop for Strategy’s continued equity-financed accumulation, and the brief dip of MicroStrategy shares toward $157 before a recovery above $159 reflected how investors balanced concerns over Federal policy and market volatility with the perceived benefits of holding stock in a company that treats Bitcoin as a core treasury asset without adding any other new elements to its disclosed strategy.
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