English premier league club Everton Football Club, has penned a deal with crypto inclusive investment and trading platform eToro. The Merseyside based club shared news of the deal in an official club announcement on Aug 1.
As per the report, eToro will from now on be Everton’s “Official Online Trading Partner”, which will enable the platform gain through Everton’s marketing assets and displays during the club’s home matches at Goodison Park. The trading platform will join other big firms such as Kenya’s SportPesa- the club’s kit sponsor- as firms who have gained massively from the club’s big name and huge fan base.
The football club’s commercial director Alan McTavish lauded the deal and expressed excitement in seeing what Blockchain technology could bring to the world of football. “I am excited to see what can be achieved by bringing Blockchain technology into the world of football.”
As stated in the announcement, eToro supports investments in stocks and commodities, as well as crypto assets. The trading platform has been busy doing football business all summer, after securing the signatures of 6 other premier league clubs before signing up Everton; ahead of the 2019/2020 football season that is just upon us. The exchange currently supports trading for Bitcoin (BTC), Ether (ETH), XRP, Dash (DASH), Bitcoin Cash (BCH) and Litecoin (LTC).
In April, eToro launched a cryptocurrency exchange for professional traders called eToroX which is fully supported and regulated. This new exchange has also launched eight stablecoins backed by eight corresponding national fiat currencies.
Partnerships such as the one Everton Football club has entered into with eToro are not uncommon. Just recently Italian Serie A side AS Roma, which is based in Rome, signed a deal with Blockchain entertainment firm Chiliz; that will see the club join Blockchain-based voting platform Socios. This will enable Roma issue a club token which will allow the fans to vote on some club decisions such as; the color of the team kit. Similar moves have been made by French champions Paris St Germain (PSG), Premier league sides Westham United and Crystal Palace FC, as well as Turin-based Italian champions Juventus.
The announcement of the deal between Everton Football club, and eToro is another example of how Blockchain technology is slowly beginning to permeate the sports industry. The announcement came at a time when Everton fans were eagerly waiting for the signing of new players, notably; the impending signature of Italian born teenage sensation Moise Kean from Juventus.
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