- NFT Paris conference anticipates mainstream brands fully embracing NFTs.
- Brands persist in active NFT project development despite the bear market.
- The introduction of the NFT Paris loyalty token enhances attendee experience and fosters a Web3 loyalty program.
NFT Paris, the highly anticipated international conference, is gearing up for its third edition on February 23-24, 2024. Founder Alexandre Tsydenkov is confident that this event will witness a remarkable turnout, as mainstream brands are wholeheartedly embracing the revolutionary technology of non-fungible tokens (NFTs).
Despite the ongoing bear market, numerous brands are actively involved in the development of NFT projects. Tsydenkov, in an interview with Decrypt, emphasized that these brands are fully embracing NFTs, albeit with a keen eye on financial viability. While the market conditions have prompted some to proceed with caution, the overall interest and enthusiasm for NFTs among corporates remain strong.
The Evolution of NFT Paris
Building upon the success of previous editions, the 2024 NFT Paris conference aims to attract an even broader range of participants. While the previous year’s event focused on luxury, music, fashion, gaming, and arts, this edition will expand its horizons to include a greater emphasis on blockchain builders and technical aspects.
Tsydenkov underlined the significance of culture in the conference, stating that attendees can expect an engaging program that encompasses music, film, luxury, and fashion. Paris, with its burgeoning crypto and NFT ecosystem, is actively positioning itself as a hub for these emerging technologies, garnering support from the French government and fostering a favorable environment for innovation.
The NFT Paris Loyalty Token
In a move that truly exemplifies NFT Paris’s commitment to its community, the conference has introduced a loyalty token through a free minting process. To date, over 120,000 tokens have been minted, surpassing initial expectations and indicating a remarkable response from participants.
The loyalty token is a soulbound token, meaning it cannot be transferred or traded. However, its value lies in its role as a gateway to the fungible token known as NFTPARIS. Tsydenkov explained that the primary objective behind the loyalty token initiative was to attract the right audience to the conference while gaining valuable insights about the attendees. Tokens were airdropped to individuals deemed significant, with a particular focus on collectors who had demonstrated loyalty by holding onto their assets during the bear market.
Token holders can redeem the NFTPARIS token for an array of bonuses and discounts. These rewards encompass various merchandise categories, including NFT artwork, customized Ledger hardware wallets, partner organization discounts, and even luxury hotel accommodations during the NFT Paris event. Each week, a diverse range of products from the gaming, art, and fashion sectors will be made available, catering to different interests and preferences.
Extending Loyalty Beyond NFT Paris
Tsydenkov envisions the NFT Paris token evolving into a loyalty program that extends beyond the confines of the conference itself. The ultimate goal is to create a comprehensive loyalty program for Web3 as a whole, rewarding users who actively engage with the ecosystem. By fostering a sense of community and appreciation, this initiative aims to drive further adoption and participation in the world of NFTs.
Conclusion
As NFT Paris prepares for its third edition, the conference stands as a testament to the growing acceptance and integration of NFTs by mainstream brands. The event promises to be a captivating experience, uniting diverse industries and highlighting the cultural impact of NFTs. With the introduction of the NFT Paris loyalty token, the conference not only rewards its attendees but also paves the way for a broader loyalty program within the Web3 ecosystem. NFT Paris continues to serve as a catalyst for innovation, fostering connections, and propelling the NFT revolution forward.
Disclaimer
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