Key Highlights
- Moonbeam Network, in partnership with DUX and Grupo RÃO, introduces Brazil’s largest Web3 Loyalty Program. Revolutionizing consumer-brand connections by seamlessly onboarding over a million users.
- Leveraging the power of Web3 technology, this innovative loyalty initiative responds to evolving consumer preferences. Offering tailored rewards, an exclusive subscription club, and novel experiences for Grupo RÃO’s extensive user base.
- Brazil’s Web3 momentum is solidified through Moonbeam’s adaptable platform and Grupo RÃO’s adoption of DUX’s smart wallet technology. Showcasing a strategic alliance that not only streamlines Web3 adoption but also reshapes loyalty dynamics in the digital age.
In a groundbreaking move, Moonbeam Network, a versatile smart contract platform, has teamed up with DUX, a Web3 infrastructure provider, and Grupo RÃO, Brazil’s leading Japanese food delivery service. This collaboration aims to introduce an innovative Web3 Loyalty Program. Marking a significant milestone by onboarding approximately one million users from Grupo RÃO to an advanced digital engagement initiative.
Shifting Loyalties in a Web3 Era
While over 90% of brands presently utilize loyalty programs to fortify consumer relationships. A staggering 77% of consumers withdraw their loyalty faster than three years ago. Despite this trend, consumers perceive loyalty programs as effective tools for establishing connections with their favorite brands. A whopping 79% of consumers express a desire for their favored brands to demonstrate individualized care.
Web3 technology emerges as a solution. Enabling brands like Moonbeam, DUX, and Grupo RÃO to forge more meaningful connections with consumers. This technology facilitates the customization of rewards, incentives, and a deeper understanding of consumer behavior. In response to consumer demands for user-friendly programs with consistent rewards, Moonbeam and its partners are dedicated to enhancing the bond between consumers and brands across Brazil.
Empowering Grupo RÃO’s Vast User Base
Grupo RÃO will leverage DUX smart wallet technology to pioneer novel methods of customer engagement for its colossal user base. This initiative, one of the world’s largest of its kind, aligns with Moonbeam’s mission to cultivate an accessible, decentralized community. This community will utilize Web3 to enrich interactions between customers, partners, and employees.
“Partnering with DUX allows us to provide deeper value to our customer base and engage with them in ways that were not previously possible.”
Henrique Lemos, Founder and CMO of Grupo RÃO
Strategic Choice of Technology
DUX CEO, Luiz Octavio, commends Moonbeam’s suitability for the initiative, highlighting Moonbeam’s focus on building a future-proof blockchain. He notes Moonbeam’s ease of integration into the Polkadot ecosystem via XCM, providing extensive support in the Latin American region.
Grupo RÃO users can anticipate a range of benefits, including a revamped benefits program facilitating integration between brands, an exclusive subscription club to boost community engagement, novel consumer experiences offering physical and digital items, and ongoing perks such as discounts, products, services, vouchers, and rewards.
Brazil’s Web3 Momentum
Aaron Evans, Head of Operations at Moonbeam Foundation, acknowledges Brazil as a Web3-forward country. Collaborating with DUX and Grupo RÃO, Moonbeam aims to strengthen the blockchain community and streamline Web3 adoption in Brazil.
Looking ahead, Moonbeam, Grupo RÃO, and DUX plan to introduce additional incentives, rewards, and gamification models to enrich the Web3 loyalty program.
Conclusion
Moonbeam Network’s collaboration with DUX and Grupo RÃO ushers in a pivotal moment in Brazil’s Web3 landscape. This groundbreaking Web3 Loyalty Program, a first of its scale, seamlessly integrates Grupo RÃO’s extensive user base, responding to evolving consumer preferences with tailored rewards and deeper engagements.
The strategic alliance between Moonbeam, Grupo RÃO, and DUX sets the stage for ongoing enhancements in incentives, rewards, and gamification models, promising a continuously enriched Web3 loyalty experience. This collaboration not only streamlines Web3 adoption but also propels Brazil’s blockchain community into a new era, with Moonbeam standing at the forefront of innovation, paving the way for a digital loyalty landscape characterized by enduring and meaningful connections.
Disclaimer
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