Innovation is nothing new in the jewelry industry, but Senco Gold & Diamonds has brought something different. They created the first metaverse virtual jewelry shop in India. Senco Gold and Diamonds, a posh jewelry business with its main office in Kolkata, made the decision to go digital by launching Sencoverse, a virtual showroom. It’s a new method to browse all of their exquisite jewelry without having to go outside of your home.
The Digital Showroom
Pic Credit- fortuneindia
Sencoverse functions similarly to a shopping simulation game. However, this isn’t just regular shopping—this is jewelry buying. You get to look around this fantastic online jewelry store, which features more than 100 distinct pieces. And here’s the thing: they are visible to you in three dimensions. To examine all the small details and discover more about each piece, you may even enlarge the image. There’s a unique function that allows you to virtually try on the jewelry. You may view how each piece would appear on you by using this neat technology called augmented reality. Thus, you don’t even need to leave your house to get the ideal jewelry to complement your style.
The Treasure Hunt
Additionally, the firm revealed plans for a treasure hunt in Sencoverse. In this virtual world, they have four pieces of jewelry stored somewhere. And here’s the deal: 500 Reward Points will be awarded to you if you locate all four parts. After that, these points may be used for deals and discounts at an actual Senco store. Prepare to investigate and begin looking for those items of jewelry that are missing.
The Company’s Outlook
Pic Credit- moneycontrol
A brand-new product named Sencoverse was just introduced by Senco Gold & Diamonds. You may browse through this online jewelry store in virtual form. It’s very amazing that they claim it to be the first in India. They have a strong desire to establish a relationship with the younger clientele that enjoys technology and internet buying.
Made famous for its exquisite jewelry, Senco Gold & Diamonds is a well-known brand in India. Presently, they are introducing Sencoverse to the digital realm, exhibiting the same caliber and artistry. Currently, they have around a hundred incredible items from various collections, including their Everlite Collection. However, they have more items planned for the future.
Director’s Enthusiasm
At Senco Gold & Diamonds, Joita Sen, Director and Head of Design & Marketing, expressed how thrilled they are with the new virtual showroom. They want everyone to have a look and be impressed by how good their jewelry seems in this entirely new light. Sencoverse is definitely something you may look into using your electronic gadgets. Simply visit this website, https://www.sencoverse.com/, to get started.
Market Performance
When Senco Gold originally listed on the stock exchange, it had an incredibly successful beginning. It was originally listed at Rs 431, which was 36% more than what it was originally sold for in July. After a few weeks, the price in Mumbai decreased to Rs 358.25, but it has since experienced a significant increase, hitting a record high of Rs 509.25.
A customer review said, “In West Bengal, Senco Jewelry House is the top jewelry store. They have a great deal of credibility and are widely acknowledged as among the top manufacturers of gemstones, gold jewelry, exotic stone jewelry, and genuine diamonds. They sold me this diamond ring, and they have a ton of really pricey, elaborate designs. They are the oldest jewelry store in West Bengal and have been in business for, well, forever. They own a large number of classic collections. I wish to buy more jewelry from them, like a bangle, earrings, and even platinum stuff.”
Store Outlets
Senco Gold sells their goods at 136 different outlets overall. Of these, 61 are held by third parties that have a franchise arrangement with Senco Gold, and 75 are owned by the firm itself. Although these outlets are dispersed among 13 states, the majority of them are in West Bengal, the location of the company’s headquarters.
Conclusion
Senco Gold & Diamonds’ virtual showroom in the metaverse has taken the game to a new level. Virtual showrooms will continue to advance and play a significant role in the future of retail. It would be fascinating to observe how Senco, with its traditional designs and traditions, performs in the metaverse. Prepare yourself to browse for jewelry in a whole new way.
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