Italian giants Juventus football club is set to launch a crypto token meant to give fans a bigger voice. Juventus football club is arguably the biggest club in Italian football alongside other historical Italian teams such as Inter Milan football club, Ac Milan, and AS Roma. The crypto token’s effect will definitely boost fan numbers. This football club has made a number of efforts to boost fan experience this past summer. One of the most notable ones being the signing of global football sensation Cristiano Ronaldo from Real Madrid for a whopping $100 million.
Juventus football club who is also known as the old lady will follow in the footsteps of French giants Paris Saint Germain (PSG) by teaming with Socios.com in a bid to launch the “official Juventus fan token”. This token will be distributed via a “fan token offering” FTO according to a press release issued on Monday. The old lady plans to use the fan token to expand her audience even further despite having one of the largest audiences of any other football club in world football. The token will allow Juventus fans that do not reside in Europe to have a better and more direct experience.
The official Juventus token will be tradeable on the Socios platform against its native $CHZ token allowing the fans to vote for an upcoming mobile application. The platform will help fans respond to the Juventus ballots allowing the supporters to be heard thereby creating an emotional bond between the football club and its fans. Not much has been revealed on the structure of the fan token offering (FTO) which looks like basically an ICO. Not much is known about how much the FTO intends to raise. The FTO is scheduled to be launched in the first quarter of 2019.
According to Giorgio Ricci, the Juventus co-chief revenue officer and head of global partnerships and corporate revenues, the old lady is very proactive when it comes to matters innovation and new technologies. He reiterated his belief that the partnership with Socios would help bring about new opportunities to the worldwide fan base. Socios on their part have declared their intention to partner with many more football clubs after tying up a deal with PSG two weeks ago. The platform is targeting as many as 50 football clubs in a bid incentivize participation from fans all over the world.
Socios CEO Alexandre Dreyfus has indicated that Socios has the ambition of building the world’s largest global football community and marketplace for football fans all over the world. In connection to this, Brazil series B soccer club, Avai Futebol Clube, recently announced plans to launch their own cryptocurrency in order for them to develop a digital ecosystem and raise a $ 20 million from the endeavour. The project’s overall goal is to help the club rise so that it can be promoted to the first tier of Brazilian club football.