Key Highlights:
- Embark on an extraordinary journey with Hakuhodo and Japan Airlines as they revolutionize tourism through the anticipated second series of ‘KOKYO NFTs’. Offering exclusive access to six immersive local experiences across Japan.
- Explore the fusion of NFTs and regional real-world assets, elevating Japan’s rich cultural tapestry and hidden treasures. Creating limited and sought-after experiences that deepen the connection between tourists and local businesses.
- Immerse yourself in dynamic NFTs and a unique origami-based campaign, running from February 5 to March 1, 2024. Where participants can watch their NFTs evolve and secure a coveted spot on the Kokyo NFT allow list by completing engaging quests.
In a groundbreaking collaboration, Hakuhodo and Japan Airlines (JAL) are set to reveal the highly anticipated second series of “KOKYO NFT” this February. This initiative revolutionizes tourism by providing exclusive access to six immersive local experiences across Japan through the innovative power of NFTs.
Local Experiences with NFTs
Following their initial pilot in February 2023, where they explored the potential of NFTs to enhance local experiences. Japan Airlines and Hakuhodo are now taking it a step further. The upcoming series aims to strengthen the connection between tourists and local businesses. By delving into regional real-world assets (RWAs), showcasing Japan’s rich cultural tapestry and hidden treasures.
The first experiment revealed how NFTs can add unique value to local attractions, creating limited and highly sought-after experiences. Tokenizing these experiences, the collaboration seeks to deepen the bonds between visitors and local entities. Fostering a sense of exclusivity and appreciation.
Regional Assets through KOKYO NFT Experiences
The KOKYO NFT collection involves the minting and selling of six distinct NFT types on Astar zkEVM. Powered by Polygon, an Ethereum Layer-2 blockchain. Scheduled for sale in March 2024, each NFT offers a remarkable local experience. From launching fireworks at Lake Toya in Hokkaido to crafting an original kitchen knife with artisans in Echizen/Sabae, Fukui.
These experiences extend to participating in the ageing of kokuto shochu in Amami, Kagoshima, and creating artwork for the Space Art Festival in Minamitane. Embracing samurai culture with the Tachibana Family in Yanagawa, Fukuoka, and tasting rare sake at the Meiri Sake Brewery in Mito, Ibaraki. Rarible serves as the official NFT marketplace, facilitating the sales of the KOKYO NFTs.

Dynamic NFTs: An Ever-Evolving Experience
Accompanying the release of the six KOKYO NFT types is a unique promotion featuring dynamic NFTs. These NFTs evolve when specific criteria are met. Running from February 5 to March 1, 2024, this campaign, available for minting now. Uses origami—a symbol widely recognized in Japan. As the basis for changes, allowing participants to witness their NFTs transform.
Participants in the campaign will receive a FREE Origami Paper NFT and embark on weekly Kokyo NFT quests to progress their origami creations. Those who complete all quests and reach the final stage of their origami masterpiece will secure a coveted spot on the Kokyo NFT allow list.
Conclusion
Hakuhodo and Japan Airlines have pioneered a groundbreaking approach to tourism. With the launch of the second series of “KOKYO NFTs.” This innovative initiative not only adds unique value to local attractions. Bbut also strengthens the bonds between tourists and regional businesses, showcasing the diverse cultural tapestry of Japan.
As the KOKYO NFT experiences unfold, the dynamic NFTs and origami-based campaign add an extra layer of engagement. Inviting participants to witness the evolution of their digital assets. With the stage set for a remarkable journey, these NFTs promise to unlock Japan’s hidden treasures. Providing an exclusive and unforgettable exploration of the country’s rich heritage.
Disclaimer
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