- Google suspended its support for NFT games in 2018.
- They are back again in 2023 after lifting the ban.
Google is one of the biggest platforms where people can make their advertisements. However, NFT games advertisers sometimes break their rules. But Google came up with a new policy.
Google’s Ban on NFT Games Crypto Advertising
- Before discussing the new policy from Google, let’s discuss their ban on crypto advertising on their platform. So, Google is one of the biggest tech platforms where advertisements occur. But they banned NFT game advertisers from their platform.
- About 5 years ago, in 2018, Google banned crypto advertisements for NFT games. The reason behind this was the procreation of harmful and misleading content. So, the majority of their advertisers then were promoting betting and gambling content as substitutes for NFT games. This heavily contributed to the ban.
Google Lifts Ban on NFT Games Advertisements
- It was with great joy for NFT games enthusiasts and advertisers when Google announced lifting their ban after nearly five years. According to them, their new policies regarding NFT games will take effect from 15th September. So, Google says only NFT games that do not promote gambling-related content may advertise those products.
- The tech giant also gave a description of what they want from advertisers. In fact, Google was pretty much concise with its description. They want to the advertisement of games that feature NFTs. Furthermore, they want those types of games where NFTs help to buy new characters and upgrade them. No betting or gambling content is allowed.
Games Banned by Google on In their New Advertisement Policy
- Google provided an update of the games they ban on their platform when the new policy takes effect. So, NFT games that promote gambling content are among the listed games. The tech giant says there’s a prohibition on promoting games where players can wager or stake NFTs. Therefore, there’s no room for any game in which players can stake their NFTs, and they will win fungible tokens like cryptocurrencies.
- There’s also a ban on social casino games that reward NFT. Apparently, Google doesn’t support any type of casino games that feature NFTs as their reward. Advertisers shouldn’t promote poker, slots, or roulette) that offer the opportunity to win NFTs.
- Another aspect Google won’t support in their policy is advertisements to real gambling websites. So, this tech giant is saying their new crypto advertising policy doesn’t support the promotion of “real money gambling” destinations. In the end, Google strictly warns of suspension of any advertiser found breaking the rules.
Conclusion
Google banned the advertisement of NFT games in the past due to how advertisers used it to promote gambling and betting content. But they changed their mind. So, they lifted the ban after 5 years of suspension. There are new rules that come with their new advertisement policy. Furthermore, failure to keep to it leads to a suspension.
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The information provided in this article is for informational purposes only and should not be considered financial advice. The article does not offer sufficient information to make investment decisions, nor does it constitute an offer, recommendation, or solicitation to buy or sell any financial instrument. The content is opinion of the author and does not reflect any view or suggestion or any kind of advise from CryptoNewsBytes.com. The author declares he does not hold any of the above mentioned tokens or received any incentive from the company
