Comcast, an American telecommunications conglomerate aims to make its blockchain initiative, Blockgraph commercially available in the new year as reported in a December 21 press release.
Comcast is currently working hand in hand with NBCUniversal to test Blockgraphs’s capabilities ahead of plans to include the initiative in its 2019 product offering.
Founded 17 years ago, Comcast provides cable television, telecom services, as well as internet and has grown in leaps and bounds to become the second largest broadcasting company in the world when it comes to revenue and is the largest TV company in the US.
Comcast’s cable advertising division will reportedly initiate the next phase of the Blockgraph platform, a product designed to secure personal data and share information. The platform will lead to the project’s launch next year.
Aside from NBCUniversal, Comcast is also working closely with other industry players such as mass media conglomerate Viacom as well as sales and advertising spectrum reach as well as a few others. Once tested and complete, the Blockgraph platform will provide an identity layer for the TV industry which will allow media companies to share non-identifiable audience data. This will improve the efficiency and effectiveness of TV marketing as well as advertising.
The president of one of the contributing firms, spectrum reach had this to say about the Blockgraph project; “It’s imperative that the use of data prioritizes the privacy of consumers’ personal information. Blockgraph’s technology offers enhanced security and privacy protections by allowing all players within the TV ecosystem to directly share insights derived from anonymized and aggregated information.”
Aside from the Blockgraph project, Comcast has previously thrown its weight behind other blockchain developments among which are Blockchain startup Blockdaemon, where the company contributed $3 million in seed capital. The contribution would go to help the startup to enhance its infrastructure as well as to help customers run multi-tenant networks across different blockchains.
