- eToro plans to offer 10 million shares in its US IPO with a target valuation of up to $4 billion and aims to raise $500 million from the listing.
- The company reported $12.1 billion in crypto revenue for 2024 and highlighted ongoing regulatory challenges in the US and EU.
eToro is proceeding with its initial public offering (IPO) in the United States, aiming for a valuation of up to $4 billion. The Israel-based trading platform filed documents with the US Securities and Exchange Commission (SEC) to list its shares on the Nasdaq Global Select Market under the ticker symbol “ETOR.” The offering includes a total of 10 million shares priced between $46 and $50, split evenly between the company itself and its existing stakeholders.
eToro IPO Details and Valuation Target
eToro plans to raise $500 million through this IPO, with 5 million shares offered by the company and another 5 million from existing shareholders. Notable contributors among the shareholders include co-founder and CEO Yoni Assia, executive director Ronen Assia, and investment firms such as Spark Capital, BRM Group, and Andalusian Private Capital.
BlackRock funds and accounts have expressed interest in purchasing up to $100 million worth of shares. In addition, the company is reserving 500,000 shares for a directed share program, often used to benefit employees and other close affiliates.
Nasdaq Listing and Competitive Landscape
The platform intends to trade under the ticker symbol “ETOR” on the Nasdaq Global Select Market, a venue that often hosts tech-heavy and growth-focused listings. By doing so, eToro positions itself alongside competitors like Robinhood Markets Inc. (HOOD). Robinhood has experienced a 30% rise in share price so far this year despite a recent drop in crypto trading volumes.
Revenue Growth Driven by Crypto
In its SEC filing, eToro disclosed that it generated $12.1 billion in revenue from cryptocurrency trading in 2024, a significant increase from $3.4 billion in 2023. Crypto now accounts for an estimated 37% of its commission revenue for Q1 2025, compared to 43% in the same period the previous year.

Shareholder Participation and Directed Share Program
The directed share program will allow 500,000 shares to be distributed, likely benefiting employees and other internal stakeholders. Participation by top-level leadership, including the Assia brothers, reflects internal confidence in the platform’s public offering. The presence of large institutional interest, particularly from BlackRock, signals a notable level of investor trust.
Regulatory Challenges for eToro
The filing also highlights regulatory hurdles. eToro identifies state-level crypto regulations in the US as a potential obstacle to operations, particularly as differing state laws can increase costs and limit accessibility in specific markets. Additionally, ongoing compliance with the European Union’s Markets in Crypto-Assets (MiCA) regulation is expected to result in continued high operational costs.
These constraints may influence the company’s capacity to scale or maintain its presence across various jurisdictions. The firm also warns of user attrition due to negative sentiment around listed cryptocurrencies, whether fueled by media narratives or user losses.
eToro and Market Volatility
The IPO process experienced delays reportedly due to an external market event. Following former President Donald Trump’s April 2 “Liberation Day” tariff announcements, global markets experienced sharp volatility, halting several IPOs including that of eToro. The platform had filed confidentially in January and made its plans public in March, only to push back the timeline as a result of economic uncertainty.
Investor Outlook and Strategic Focus
With a clear strategy centered on both stock and crypto assets, eToro continues to target retail investors, a segment with rising interest in hybrid platforms. The company’s decision to go public at this stage suggests confidence in its growth trajectory and in the expanding appeal of retail trading services.
The inclusion of heavyweight investors like BlackRock indicates broader institutional interest, while the internal support from its founders and early backers reinforces the narrative of long-term commitment. The balance between expanding its user base and managing evolving regulation will define the company’s ability to sustain investor interest post-IPO.
Conclusion
eToro is moving ahead with a public offering on Nasdaq targeting a valuation of up to $4 billion, offering 10 million shares between $46 and $50. With backing from major stakeholders and interest from BlackRock for up to $100 million in shares, the company is aiming to raise $500 million. It reported $12.1 billion in crypto revenue for 2024, up from $3.4 billion in 2023, though crypto’s share of trading commissions has slightly declined year-over-year. Challenges remain, especially regarding regulation in both the US and EU, and the effects of market volatility on IPO timing. Nonetheless, the platform’s broad asset offerings and established investor interest position it for a competitive entry into public markets.
Disclaimer
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