Japanese automotive giant Nissan has become the latest car manufacturer to increase its Web3 efforts, filing four new Web3-related trademarks in the United States and experimenting with auto sales in the metaverse through its Japan unit.
Overview of Nissan’s Web3-related Trademark Filings
Nissan filed four new Web3-related trademarks on March 7, covering its Infiniti, Nismo, and Nissan brands. These filings with the United States Patent and Trademark Office (USPTO) reveal Nissan’s plans to create virtual clothes, cars, headgear, trading cards, toys, tickets, and a nonfungible token (NFT) marketplace for trading and minting NFTs.
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Details of the 4 Trademarks :
1. Nissan’s Plans for Downloadable Electronic Data Files (Digital Wallet Software)
According to the trademark filing, Nissan intends to offer downloadable electronic data files featuring NFTs created with blockchain-based technology. The files will contain multimedia content, including artwork, text, video, audio, or combinations thereof, related to clothing, footwear, headgear, trading cards, automobiles, SUVs, trucks, toys, land, and buildings, all authenticated by NFTs.
2. Online Marketplace and Retail Services
Nissan’s trademark also covers the provision of an online marketplace for buyers and sellers of NFTs, along with online retail store services concerning virtual goods, blockchain tokens, digital tokens, NFTs, digital media, digital files, and digital assets. This expansive range of offerings showcases Nissan’s commitment to embracing the virtual goods market.
3. Nissan’s Plans for Metaverse Services (Advertising and Marketing Services in the Metaverse)
Additionally, the trademark filing indicates that Nissan plans to provide advertising and marketing services through the metaverse, highlighting the company’s forward-thinking approach to digital marketing strategies.
The automotive brand has also outlined plans for metaverse advertising services and various “entertainment services,” including online video, images, artwork, tickets, audio, sounds, music, and trading cards. Additionally, Nissan intends to launch a website containing information about its proposed NFTs and how they will function.
4. Software for NFT Creation, Management, and Digital Wallets
Nissan’s trademark also encompasses software for creating, minting, sending, receiving, accepting, trading, storing, tracking, authenticating, and transmitting NFTs and video content. Furthermore, the company aims to offer temporary use of software for use as a digital wallet, allowing users to manage their digital assets with ease.
Nissan’s Metaverse Test Drive Experiment
On March 8, Nissan Japan announced a three-month “demonstration experiment” of its virtual store, “Nissan Hype Lab.” This experiment allows customers to study, consult, test drive, and purchase Nissan vehicles within the metaverse. Running from March 8 to June 30, the trial enables customers to visit the virtual storefront 24/7 via a PC or smartphone, create customized avatars, and interact with virtual sales staff during specified hours. Customers can even order cars and finalize purchase contracts through this virtual sales office.
Trademark attorney Mike Kondoudis suggested that these filings signaled Nissan’s plans for NFT-backed media, online NFT marketplaces, digital wallets, and NFT minting, trading, and storing software.
Nissan’s recent Web3-related trademark filings and its venture into the metaverse for auto sales demonstrate the company’s commitment to exploring digital innovation and embracing new technologies. As more automotive brands join the NFT and metaverse spaces, we can expect to see further disruption and transformation within the industry.