Sony Music has submitted a trademark application to utilize the Columbia Records logo for non-fungible token-backed (NFT) media.
Legitimizing Its Digital Products
If approved, Sony Music would be permitted to use the recognizable logo for podcast and music creation, artist management, and distribution services. Sony’s current initiatives constitute a stronger attempt to legitimize its digital products because it has owned the brand since acquiring it in the late 1980s.
The logo is described in the application as, “Concentric Circles [sic] sitting on a straight line pointing down and another straight line on an angle.”
According to the application, Sony Music would be permitted to use the logo for digital live and studio recordings of audio and video that would be authenticated by NFTs. This would also be true for digital versions of live performance-related assets like photos, artwork, texts, and audio that have also to be verified by NFTs.
The logo may also be used in entertainment marketing, promotion, and services in addition to music productions. The proposal elaborates that its primary purpose would be to sell and advertise its artists and to advance their audio and visual works.
This would also apply to the distributorship services. The logo would be utilized not just for entertainment services in the nature of recording, production, and post-production services in the realm of music, but also for providing online entertainment.
This would encompass both the creation of podcasts as well as non-downloadable audiovisual records based on music entertainment.
Sony NFTs
Having previously collaborated with NFTs early this year, this represents a step forward for the Japanese electronics company. In May, Sony collaborated with Theta Labs, the company behind the decentralized Theta blockchain and video streaming platform. Sony intended to produce 10 “Tiki Guy” NFTs to commemorate a related release, per the announcement.
The Tiki Guy NFT is being introduced by Sony on ThetaDrop, Theta Labs’ NFT marketplace. NFT fans are familiar with ThetaDrop as the marketplace where Katy Perry’s Genesis NFT collection, as well as the NFTs for “The Price is Right,” “American Idol,” and the World Poker Tour, were launched. Sony is establishing its presence in web3 and exposing people to the Sony metaverse by releasing this NFT.
The Sony Spatial Reality Display (SRD), a tablet that makes use of augmented reality and 3D improvements, was promoted through the NFTs. Sony thinks that the partnership would help it carve out a position for itself in the growing NFT display market.
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