In a dynamic move to solidify its presence in the burgeoning Indian market, Ava Labs, the pioneering force behind the Avalanche blockchain, has recruited two distinguished experts from Polygon and OKX. Devika Mittal and Kamakshi Arjun have assumed key roles within Ava Labs, with Mittal spearheading the Indian operations and Arjun steering business development efforts in the country.
Unlocking India’s Potential
India’s economic significance cannot be understated, and as the blockchain ecosystem continues to evolve, Ava Labs is keen to establish a strong foothold. Devika Mittal, who previously held a leadership role in listings at the renowned cryptocurrency exchange OKX, and Kamakshi Arjun, who was instrumental in forging partnerships for Polygon Labs in India, are now at the helm of the blockchain revolution in the country.
India’s Immense Market Potential
In an exclusive interview with The Block, Devika Mittal expressed the vast potential that India represents. She noted, “India represents a vast market opportunity. We are in discussions with numerous esteemed institutions and have already inked a partnership with a government agency, although I’m unable to disclose the specifics at this time.”
Targeting Key Sectors
Mittal revealed that Ava Labs’ strategic focus in India extends to various sectors, including ticketing, certification, and supply chain. The intention is to mirror the global partnerships within the Indian market. Notable collaborations include one with SK Planet’s electronics and entertainment company, Dreamus, aimed at enhancing the ticketing experience. Additionally, earlier this year, the Indian game streaming platform, Loco, partnered with Ava to create innovative fan interactions on the Avalanche platform.
Revolutionary Subnets Unleashed
A pivotal factor in driving blockchain adoption in India is Avalanche’s subnets feature. Recently launched, AvaCloud, a no-code platform, empowers developers to deploy “custom blockchains” – subnets – on the Avalanche network. This innovative approach streamlines the creation of tailor-made blockchains and specialized decentralized applications, all at a fraction of the cost compared to building networks from scratch. In a significant move last year, the Avalanche Foundation introduced a token incentive program valued at $290 million at the time (now estimated at around $36 million) to stimulate the proliferation of subnets on its blockchain.
A Dedicated Focus on India
Mittal disclosed that Ava has established a dedicated business development fund for the Indian market. While the exact size remains undisclosed, this commitment reflects Ava Labs’ determination to make a lasting impact in India. It’s worth noting that Ava isn’t the only blockchain developer eyeing expansion within India. India’s homegrown Polygon, along with Near Foundation and Algorand, have also ventured into the Indian market. Yet, Mittal emphasized that Ava’s intention is not to compete for a share of the market but to contribute to its growth.
Charting New Horizons
The appointment of Devika Mittal and Kamakshi Arjun marks Ava Labs’ first full-time hires in India. With a local team now comprising about five members, Ava Labs aims to maintain an agile and dynamic structure in the foreseeable future.
Seventh-Largest Global Blockchain Network
At present, Avalanche ranks as the seventh largest blockchain network globally, boasting a total value locked of nearly $500 million, according to data sourced from DefiLlama. This affirms its position as a leading player in the blockchain industry, with India as its next frontier for expansion.
Ava Labs’ strategic hiring of top talent from Polygon and OKX underscores its commitment to the Indian market. With a firm focus on leveraging Avalanche’s unique features and a dedicated business development fund, Ava Labs aims to pioneer blockchain innovation in India. As the seventh-largest global blockchain network, Avalanche is poised to make a significant impact in India, fostering blockchain adoption across diverse sectors and industries.
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