The Metaverse, one of the newest sub-crypto ecosystems, is expected to assist tourists to choose the destinations they want to experience in person as borders free up following protracted COVID-induced travel restrictions, according to a new study performed by Booking.com.
Pull In Millenials and Gen Z
Popular online travel service Booking.com conducted a study of 24,179 respondents in 32 countries, and the results showed that tourists are very interested in digitally experiencing destinations before making vacation plans. Gen Z (45%) and Millennials (43%), out of the group, were most inclined to check out travel experiences in the metaverse.
43% of respondents, or little under half of all those surveyed, stated they would use virtual reality to influence their decisions. 4574 people in this category believe that visiting new areas should only be done after doing so virtually.
Additionally, more than 35% of respondents are willing to spend numerous days in the Metaverse to become familiar with the settings provided by well-known locations. Booking.com claims that enabling technologies like haptic feedback would enhance this experience by enabling consumers to enjoy white sand beaches and warm sun without going outside.
60% Still Prefer In-person Experiences
However, 60% of the respondents think that in-person encounters still outweigh what the Metaverse and virtual technologies have to offer. So Paulo (Brazil), Pondicherry (India), Hobart (Australia), and Bolzano are a few of the most well-liked vacation spots for 2023. (Italy).
The US Federal Trade Commission (FTC) attempted to stop the acquisition of Activision Blizzard, which severely hampered tech giant Microsoft’s plans to enter the Metaverse market.
According to Microsoft CEO and Chairman Satya Nadella, the $69 billion purchase of Activision Blizzard “would have played a crucial role in the creation of metaverse platforms.” The FTC, however, drew attention to Microsoft’s anti-competitive activities, in which the firm restricted the sale of console games after buying competitor gaming firms.
Metaverse Going to Africa
There may have been no respondents from the African continent in this survey, but companies like Meta have big plans to launch projects on the continent.
Africa has a tremendous amount of promise for the metaverse, according to Meta, which projects an increase in GDP of $40 billion by 2031. Only if the metaverse is adopted and develops in the same manner as mobile technology, which is a significant caveat to this lofty ambition.
In an effort to ensure that the metaverse advances at the same rate as mobile innovation, Meta plans to make the metaverse accessible through smartphone apps. Even though a sizable portion of Africans own smartphones, many users still struggle to grasp what the metaverse means to them. Meta is counting on its educational tools to help fill this knowledge gap. Thanks to mobile internet, people in Africa are already able to work, learn, and socialize in ways that are less restricted by their geographic location. This will be enhanced further through the metaverse.
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