Blockchain World Crypto

Lucidity intends to bring transparency into digital advertising

Los Angeles, California, USA-based Lucidity, a digital advertising blockchain protocol company, has recently announced the public launch of their marketing analytics protocol. They promise to rectify the lack of transparency prevalent in this sector, with their blockchain-based solution. Globally, digital advertising spend was US $ 229.25 billion during 2017. However, lack of authenticity, fraudulent impressions, […]